JOHNSON’S BABY

Reminding consumers that being gentle could be a strength reinforced Johnson’s Baby’s brand values. This allowed them greater expansion into markets like China, while staying true to what made them a billion dollar business.

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Teaser banners to launch a new product line and reinforce our credentials (Copy)
Page takeover featuring a bee flying across the page to threaten a baby. (Copy)
Fact animates to build awareness. (Copy)
We made magical soapy Johnson’s bubbles in your phone. You know who loves bubbles? Babies. (Copy)
Shake to activate the bubbles. Tap to pop. (Copy)
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Jane Walker