Unapologetically Strong
Led the launch of Unilever's Sure Clinical Strength Antiperspirant, positioning it as "Unapologetically Strong," transforming it from a fear-based category to an empowering brand.
Drove significant sales growth. Expanded the campaign globally, with successful launches across Europe, South America, and North America.
Black and Brilliant
Logo design in 2020. Proud to be part of organization that advocates for creating a more diverse workforce.
Thanks, Mom Olympics
On a shoe string budget and breakneck schedule we traveled around the US and the world, capturing Olympic athletes giving heartfelt thanks to their mothers for all the love and support that got them to the Olympic.
Results were phenomenal. We earned a SILVER EFFIE and helped make China the second largest market for Johnson's Baby worldwide.
Jane Walker
Pitch work that I created with my team as part of the Creative Comeback Program sponsored by Diageo, Creative Equals and D&AD.
The brief was to relaunch the Jane Walker brand Whiskey on Mother’s Day. We said... let’s be honest with the world about what Mothers really deserve.
For the complete Presentation PDF drop me a note by clicking here.
Johnson's Baby
Reminding consumers that being gentle could be a strength reinforced Johnson’s Baby’s brand values. This allowed them greater expansion into markets like China, while staying true to what made them a billion dollar business.
Got Milk?
Reminding consumers that being gentle could be a strength reinforced Johnson’s Baby’s brand values. This allowed them greater expansion into markets like China, while staying true to what made them a billion dollar business.
Tresemmé
Part of a global team that introduced new, innovative products of an American multi-national hair care brand to the U.K. and the world.
Lowe immersion website
The interface of informational videos was designed to function so that if you were to click on any square a random video would play, making learning an adventure. Traditional navigation was available in the lower right hand corner.
Landscape Design
Another of my passions is sustainable landscape design with natives plants. Colors, shapes and experiences in nature.
About
For 15+ years I’ve helped top global brands make connections with their consumers by bringing beauty and emotion to every project. My passions include elegant problem solving and crafting fearless female empowered brands. I believe that the Big Idea wins the day, across all digital strategies and around the globe.
I am also passionate about Landscape Design, spicy food and Holga Cameras.
Each brand is unique and requires its own recipe for growth. It starts with being true to the brand’s DNA while uncovering marketplace opportunity the brand can be positioned to attract in an authentic manner.
